Having a website presence isn’t very helpful if your customers, or potential customers can’t find you. Websites are designed to be read by humans and often people forget to think about the robots that regularly patrol our sites. You did know robots are currently reading, or attempting to read, your website right?
No, this isn’t science fiction. Google has to keep track of an enormous list of websites. Otherwise how would they know which websites to recommend to you? Reading every website once isn’t enough, they have to reread a website on a regular basis in order to keep up with what has changed. This would be far too expensive of a task to hire out to mere humans. Robots, or spiders as we like to call them, are much cheaper.
Web Spiders will read a website looking for keywords with the hopes of understanding what exactly you do. They need things spelled out for them in plain English because they are not very smart. They cannot read images, and they have trouble inferring ideas that would be obvious to you and I.
Optimizing your website involves translating your website for these spiders. This means
- making sure you are using words that spiders are looking for on your website
- creating notes, that only robots will see, about each image on your website
- lobbying on your behalf to search engines to place your website higher then your competitors
Optimization isn’t just about spiders. Humans appreciate a little optimization too. We can track how many clicks it takes for customers to find what they are looking for. People lose interest very quickly, and it is important that everything is found within 3 clicks. We will help you change your layout so that potential clients turns into customers, in the least amount of time.
Gold Package ($200 a month)
This packages includes 4 hours of SEO work per month, which we will use to create links to your website, maintain your social media accounts, and if you wish to write a monthly blog. These hours can also be used for changes that you need made to your website.
Each website requires a different amount of work, and this is a good fit for most of our clients.
Silver Package ($120 a month)
This package includes 2 hours of SEO work per month to your website. This is great for small companies that do not have much competition. We will use this time to create links to your website, maintain your social media accounts, and if you wish to write a bi monthly blog. These hours can also be used for changes that you need made to your website.
Bronze Package ($75 a month)
This package includes 1 hour of SEO work per month to your website. Most websites will require more work then this, but it is a great way to get started. If you want to go after easy keywords, and have someone available for quick changes, this is the way to go. As with the other packages, you will be able to use this hour for changes whenever you need them done.
Additional Hours or Websites
Some websites require significant work in order to rank high on search engines. Real Estates websites, for example, have heavy competition and often involve full time employees dedicated to the website. If this is what you need, then let us take this burden off of your mind. We charge $50 per month for each additional hour, and $25 per month per additional website that we maintain.