Add Visibility through Web Directories
Most people search for company websites through search engines like Google, Yahoo, and Bing; however, there are other sites that some customers prefer because they are specifically devised for the purpose of finding businesses. They’re called Web Directories, they provide features that search engines lack such as structured user reviews, searching for categories such as pricing or business hours, and company-owned created About Us information.
These directories are also ranked within search engines. What this means is you will have several listings in a single Google search, at least once for your website and another for each of your listings on web directories, all pointing to you instead of your related customers. Adding your website to directories is an essential part of what we do, and will greatly improve your online visibility.
Yelp is a popular social directory that allows customers to rate and review businesses. It is easier than Manta to use, as there are fewer search options. The details they ask about a business are comprehensive and often eliminate the need for a phone call. They will tell visitors everything from the hours, the noise level, whether parking is available, WiFi options, the presence of alcohol, and dress code.
Manta allows companies to create profiles and updates. Customers can give reviews and search for companies by different criteria such as company size. Customers who find you will be provided with several methods of getting information about your business including website, email, and phone number.
The Biz Journals business directory should be your choice if you are planning to grow into that specific market of the Big Guns. Aside from featuring any business-related incidents, Biz Journals boasts of their visitors which are usually executives. They also offer premium and free listing options using their high domain authority because it helps a lot with your online presence to just even be present in theirs.
Bing may claim only around a 10th of the search industry but that still counts to around millions in a day. To get just a portion of that would definitely mean good business for you. Bing created its very own Bing Places for Business. There customers can search for your businesses in its many locations, or find your store front in many others along a specific area. Here you can make a listing for services or business offerings at customer locations.
Four Square for Businesses is the newly growing place to be looking, verifying and be existing at. From a site that used to just simply allow people to check-in, now they have evolved to where customers could make reviews and give ratings. To exist here and have a good rating helps you to gain online reputation for your business and for your site.
Yes, this is the old way of finding people, places and services but now they have continued to be part of the business of finding businesses, people, and everything under the yellow sun. Their site has an easy to search application for location and service. Yellow Pages still have its lasting appeal mostly to the golden customers who have the most to spend and who prefer what they have always preferred. To exist in their directories gets you closer to being found by that silver haired customer.